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Does your positioning make you a leader or a challenger?

Your website is your business’s first impression—and you only get one shot. If visitors don’t immediately understand what you do or why you’re the right choice, they’ll move on.

This self-assessment will help you uncover:

  • Whether your positioning is clear and compelling.
  • If your website speaks directly to your ideal audience.
  • How your brand stacks up against your competitors.

Take the test and find out where your business stands—and what you can do to fix it.

Take the assessment
QUESTION  
1
 of 
10
Can a visitor understand what you do within 10 seconds of landing on your website?
QUESTION  
1
 of 
10
Do you have a clear, audience-focused value proposition (e.g., “We help [X] achieve [Y]”)?
QUESTION  
1
 of 
10
Is your messaging free from jargon or industry terms your clients might not understand?
QUESTION  
1
 of 
10
Does your website feel like it’s speaking directly to your ideal audience?
QUESTION  
1
 of 
10
Do your current clients say they immediately understood your value when they visited your site?
QUESTION  
1
 of 
10
Does your branding make your business stand out from competitors in your industry?
QUESTION  
1
 of 
10
Is your website actively generating high-quality leads for your business?
QUESTION  
1
 of 
10
Is your website optimised for mobile devices and fast loading times?
QUESTION  
1
 of 
10
Do you know which pages are converting visitors into enquiries or sales?
QUESTION  
1
 of 
10
Does your website have clear calls-to-action guiding users toward their next step?
QUESTION  
1
 of 
10
Do prospects frequently mention your website or branding as a reason they chose you?
QUESTION  
1
 of 
10
Are you effectively communicating what makes your business different or better?
Looks like you're the underdog
You’ve got potential, and now’s the time to make a bold move. The Lead the Pack Accelerator helps you overhaul your brand and website, positioning your business to rise above the competition.
‍
Every underdog has their moment. With the Lead the Pack Accelerator, you’ll transform your business and take the lead.
Transform and Lead
Start again
Looks like you're a challenger
You’re close to breaking through, but your website needs to do more of the heavy lifting. The Conversion Engine transforms your site from a brochure into a...well, conversion engine.

Challengers become leaders with the right tools. The Conversion Engine will turn your website into a client-winning asset.
Boost your website
Start again
Looks like you're a power player
You’re already performing well, but even the strongest businesses can benefit from sharper messaging. The Clarity Sprint helps refine your positioning and ensure your message resonates with your ideal audience.
‍
Even power players need clarity. Start with the Clarity Sprint to sharpen your message and stay ahead of the competition.
Refine your message
Start again
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