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Big ideas, big output.

At a glance

Brand Strategy
Brand Identity
Brand Messaging
UX and Visual Design
Website Development

The Summit

Helping The Summit design the future of data analytics

Overview

Before partnering with me, The Summit—a leading tech advisory group—struggled to convey its advanced expertise and value clearly through its website. Their online presence was outdated and didn’t reflect their expertise or attract high-caliber clients.

The Problem

The Summit’s website failed to communicate its unique position in the industry, leading to missed client engagement opportunities. The site’s functionality was also lagging, causing friction in visitor experience and negatively impacting credibility.

Cause

The Summit’s website lacked a modern, user-centric design, making it challenging for visitors to understand their services. The user journey was unclear, and there were limited ways to effectively capture leads.

Impact  

Without a well-structured website, The Summit risked losing competitive ground. Prospective clients couldn’t see their value, resulting in missed partnerships and revenue.

Lost Opportunity

Continuing with an outdated, unresponsive website meant The Summit missed out on establishing authority and attracting high-level clients, limiting their business growth.

Promise

Working with Marcus at Snap, we created a strategic plan to elevate The Summit’s brand by crafting a polished, intuitive Webflow site that clearly articulated their services, showcased their expertise, and guided visitors smoothly toward conversion.

Outcomes and Results

After launching the new site, The Summit saw a noticeable improvement in client engagement. The fresh design attracted quality leads, and user-friendly features helped communicate their expertise. The site now serves as a robust lead generator, aligning with their mission and supporting ongoing growth.

This transformed The Summit’s online presence, allowing them to reach their ideal clients and drive consistent growth.

Breaking it down in numbers

0
%

increase in qualified leads

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%

improvement in website conversion rate

0
%

increase in revenue from enterprise clients year-over-year

Working with Tom has been an outstanding experience. From day 1, he quickly grasped our vision, understanding every brief and assignment exactly as envisioned. The quality of his work is spotless, the style and creativity applied in his work really shows in the end results
Ben Symonds

Ben Symonds

Founder, The Summit

Results like this aren't magic

I help businesses in crafting a more compelling narrative for their brand, revitalising it through strategic planning and innovative design approaches. Curious if your business can get results like this?

Book my 15-minute consultation call