Big ideas, big output.
Brand Strategy
Brand Identity
Brand Messaging
UX and Visual Design
Website Development
Helping The Summit design the future of data analytics
Overview
The Summit, a leading tech advisory group, had a problem: their website wasn’t doing them justice. Despite their advanced expertise and industry leadership, their online presence felt outdated and lacked the clarity needed to attract the high-calibre clients they were built to serve.
The Problem
The Summit’s site wasn’t just visually outdated—it was working against them. It failed to clearly communicate their unique position and value in the industry. Potential clients couldn’t see their expertise at a glance, and poor functionality created friction, damaging credibility and costing them key opportunities to engage and convert visitors.
Cause
The Summit’s website didn’t work—not for them and definitely not for their clients. It was outdated, clunky, and unclear. Visitors struggled to understand what they offered, the user journey was a mess, and there were almost no opportunities to capture leads effectively.
Impact
An underperforming website meant more than just frustration. It was costing The Summit potential clients, credibility, and revenue. With no clear way to communicate their value, they were losing business to competitors with sharper, more modern online presences.
Lost Opportunity
Every day their website stayed the same, they missed a chance to attract high-level clients and showcase their expertise. It was holding them back from building authority in their space and unlocking the kind of growth they were aiming for.
Promise
We teamed up with Marcus at Snap to give The Summit’s online presence the overhaul it needed. Together, we built a modern, strategic Webflow site that made their services impossible to miss. The new design was built around their clients, showcasing expertise while guiding visitors toward conversion with purpose and clarity.
Outcomes and Results
The new site changed everything. Engagement skyrocketed, attracting the kind of high-value leads The Summit had been missing out on. Clear messaging and a polished design finally reflected their expertise, while the improved user experience helped turn visitors into clients.
The website isn’t just a nice upgrade—it’s now a vital tool for growth. It’s helping The Summit reach the right people, prove their value, and drive consistent results.
Breaking it down in numbers
increase in qualified leads
improvement in website conversion rate
increase in revenue from enterprise clients year-over-year
Ben Symonds
Founder, The Summit
Results like this aren't magic
I help businesses in crafting a more compelling narrative for their brand, revitalising it through strategic planning and innovative design approaches. Curious if your business can get results like this?
Book my 15-minute consultation callHow I help ambitious brands break new ground
Your business is anything but ordinary, and your website should be the heartbeat of that uniqueness. I work with companies that have an unflinching vision for growth, ones that see web design and strategy not as a checklist, but as the framework for future success.
Essential Clarity Sprint
A fast, focused session to nail your positioning and messaging so your business makes sense to the right people.
Talk like your clients think: Messaging that resonates, compels, and drives action.
Cut through the fog: Your value, distilled into razor-sharp clarity.
Sell without saying too much: Words that spark connection and commitment.
The Conversion Engine
A custom-built Webflow website designed to turn visitors into leads and drive your business forward.
Lead with clarity: Design and messaging that command attention.
No templates. No fluff: A bespoke website engineered to convert.
Sell smarter, not harder: Every click moves your audience closer to saying yes.
Lead the Pack Accelerator
A complete overhaul of your strategy, brand, and website to make you the clear choice in your market.
Unmatched clarity: Messaging that cuts through the chaos and commands trust.
Authority at first glance: A brand and website built to turn heads and lock in loyalty.
Future-proof positioning: A strategy so bold, you’ll wonder why you ever settled for less.