Big ideas, big output.

At a glance

Brand Strategy
Brand Identity
Brand Messaging
UX and Visual Design
Website Development

The Summit

Helping The Summit design the future of data analytics

Overview

The Summit, a leading tech advisory group, was facing a credibility crisis. Their expertise was unmatched, but their website told a different story. It lacked the authority, clarity, and sophistication required to attract and convert the high-value clients they were built to serve. Prospects landed on their site and left with more questions than confidence—an issue that was actively costing them business.

The Problem

For firms in highly competitive, high-stakes industries like tech consulting, financial services, and law, credibility is everything. First impressions aren’t just important—they determine whether clients trust you enough to reach out.But The Summit’s website wasn’t reinforcing their authority. Instead, it was introducing doubt.

It didn’t communicate their value clearly. It didn’t guide prospects through a logical journey. And, most critically, it wasn’t built to convert. Potential clients landed on the site and struggled to understand: Why them? Why now? Why trust their expertise over a competitor’s?

Cause

The website was working against them, not for them. Key issues included:

Unclear positioning – Their messaging was too broad, failing to connect with their ideal clients.
Poor user experience – Navigation was confusing, making it difficult for decision-makers to find key information fast.
No clear conversion points – High-value prospects weren’t guided toward taking action, resulting in missed opportunities.

In professional services, a website is often the first touchpoint in a high-value deal—a place where credibility is established and trust is built. The Summit’s site wasn’t doing either.

Impact

The cost of an ineffective website isn’t just a frustrating user experience. It’s real, measurable business loss.

Lost leads – Potential clients couldn’t immediately see their expertise, so they went elsewhere.
Diminished credibility – A poorly structured, outdated site made them look less capable than they actually were.
Revenue leakage – Every unconverted visitor was a missed opportunity for growth.

For a firm built on insight and strategy, an outdated website wasn’t just a small issue—it was an active blocker to scaling their business..

Lost Opportunity

Every day their site stayed the same, they were losing deals to competitors who looked sharper and more authoritative online. They had the expertise to command high-value engagements, but their website wasn’t positioning them accordingly. It was a silent revenue killer—one they couldn’t afford to ignore any longer.

The Fix: A Strategic Overhaul

‍We partnered with Marcus at Snap to completely rethink The Summit’s online presence. This wasn’t just about a redesign—it was about repositioning them as the top-tier firm they actually were.

Our approach focused on:

Crystal-clear positioning – Messaging that immediately communicated expertise and differentiation.
An intuitive, frictionless user journey – Ensuring the right people found the right information, fast.
A conversion-focused structure – Strategically placed calls-to-action and lead-capture opportunities that turned visitors into clients.

Outcomes and Results

The new site changed everything. The transformation was immediate.

Engagement skyrocketed – Visitors spent more time on the site, consuming the right content.
More high-value leads – The right prospects were now reaching out, ready to engage.
A credibility boost – The Summit’s website now reflected the authority and trust they had built offline.

For the first time, their website wasn’t just an afterthought—it was a growth tool. If you’re playing at a high level, your website needs to match. Anything less, and you’re handing business to your competitors. The Summit stopped losing ground and started owning their space. If you’re ready to do the same, let’s talk.

View the results

Breaking it down in numbers

increase in qualified leads

improvement in website conversion rate

increase in revenue from enterprise clients year-over-year

Working with Tom has been an outstanding experience. From day 1, he quickly grasped our vision, understanding every brief and assignment exactly as envisioned. The quality of his work is spotless, the style and creativity applied in his work really shows in the end results

Ben Symonds

Founder, The Summit

Results like this aren't magic

I help businesses in crafting a more compelling narrative for their brand, revitalising it through strategic planning and innovative design approaches. Curious if your business can get results like this?

Book my 15-minute consultation call

What we offer

We partner with firms that understand that branding and web design aren’t just about looking polished—they’re about removing doubt, building confidence, and making the choice to work with you feel inevitable.