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Transforming Paylolly’s online Presence: How I improved their conversion rate and boosted their business
Overview
When Paylolly first approached me, they were facing significant challenges with their website’s performance and user experience. Their existing site was slow, limited in device compatibility, and lacked the functionality needed to engage users effectively. Paylolly needed a responsive, high-performance website to boost engagement, enhance user experience, and drive conversions.
The Problem
Paylolly’s website was not optimised for speed or mobile use, resulting in a frustrating experience for visitors. The site’s slow performance and lack of mobile responsiveness led to low conversion rates and high bounce rates. Paylolly required a streamlined, efficient platform that could retain visitors, enhance engagement, and convert leads more effectively.
Cause
The core issues stemmed from a lack of optimisation on their previous site. The outdated design was not equipped to handle fast load times or smooth functionality on mobile devices. This subpar user experience discouraged visitors from exploring the site fully, which in turn affected Paylolly’s ability to engage and convert them into customers.
Impact
The site’s poor performance and usability directly impacted Paylolly’s ability to retain visitors and convert them into clients. Low conversion rates and high bounce rates were limiting Paylolly’s growth potential and brand credibility. Without a responsive, user-friendly website, they were unable to create a positive first impression or meet users’ expectations.
Lost Opportunity
Each visitor leaving the site due to poor performance represented a missed opportunity to connect with a potential client. Without a fast, responsive platform, Paylolly risked losing valuable leads and falling behind in an increasingly competitive market. An ineffective website was holding them back from driving engagement and generating new business.
Promise
We committed to delivering a high-performance, responsive website that would solve Paylolly’s user experience issues and increase conversions. Our plan included optimizing the site’s speed, refreshing the design with a mobile-first approach, and creating an intuitive user experience that would guide visitors seamlessly through the site. The aim was to build a website that engaged visitors, improved retention, and boosted conversion rates.
Outcomes & Results
The newly optimised Paylolly website now delivers a seamless, responsive experience across all devices. Performance enhancements, such as advanced caching and image optimization, have resulted in faster load times, while a mobile-first design ensures compatibility across all devices.
The full site redesign, with intuitive navigation and interactive elements, has significantly improved user engagement and interaction. The addition of a bespoke lead generation capture form further supports conversion goals. Paylolly now enjoys a robust, user-friendly platform that effectively engages visitors and drives results, providing a strong foundation for continued growth.
Breaking it down in numbers
increase in conversions
increase in engagement rate
increase in visitors
James Olver
Commercial Director, Paylolly
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