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MadHen: Energising their online presence with custom development
Overview
MadHen, one of the UK’s top live event bands, approached myself and The Observatory for a website and brand overhaul to match the high energy and excitement of their live performances. They needed a site that would capture their vibrant brand, make it easy for event planners to inquire about bookings, and provide a seamless user experience. Our role was to bring their unique identity to life online, with a site that showcased their electrifying shows while supporting functionality.
The Problem
MadHen’s previous website lacked the visual impact and interactivity needed to convey their dynamic stage presence. It didn’t fully reflect their bold performances, nor did it provide an intuitive path for booking inquiries. MadHen required a visually striking, user-friendly website that could both capture their energy and streamline the booking process for event planners.
Cause
The existing website was outdated in both design and functionality, limiting MadHen’s ability to showcase the theatrics and vibrancy of their shows. Without high-impact visuals and smooth booking integration, the website didn’t effectively engage potential clients or capture the essence of MadHen’s brand. This disconnect was holding them back from expanding their reach and maximizing engagement.
Impact
The lack of an engaging and functional website limited MadHen’s ability to connect with event planners and showcase the full appeal of their live performances. This resulted in missed booking inquiries and lost opportunities to grow their client base. Without a compelling online presence, MadHen struggled to capture the attention of potential clients right away.
Lost Opportunity
Without a revamped digital platform, MadHen was losing valuable opportunities to stand out in the competitive event band market. Each unconverted visitor represented a missed chance to secure a new booking, and the lack of an optimized inquiry process made it harder for event planners to engage with them. An ineffective website prevented MadHen from expanding their brand influence and driving more bookings.
Promise
We committed to creating a bold, high-energy website that would align with The Observatory’s creative vision and MadHen’s need for a captivating, functional platform. Our plan included integrating strong visuals and video elements, optimising for mobile use, streamlining the booking process, and ensuring social media integration so that MadHen’s latest performances were always visible to visitors. The aim was to deliver a digital experience that matched the band’s dynamic presence and made booking inquiries seamless.
Outcomes & Results
The new MadHen website is a visually stunning representation of their brand, combining The Observatory’s creative direction with custom development that enhances usability and performance. Visitors are instantly drawn into the MadHen experience through bold visuals and video, while mobile optimisation ensures an engaging experience across all devices.
The streamlined booking process now makes it easy for event planners to inquire about availability, and social media integration keeps the site current with MadHen’s latest performances. This collaboration resulted in a website that amplifies MadHen’s brand, increases user engagement, and drives more inquiries, providing them with a robust platform to support continued growth across the UK.
Breaking it down in numbers
Seconds Average Engagement Time
Worldwide Visitors
Increase of Traffic from Direct Sources
Ben Hickingbotham
Creative Director, The Observatory
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