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Coyote website: Bringing a bold vision to life
Overview
Coyote, a dynamic and popular party band, approached us to create a new brand identity and custom website that would better represent their place in the industry. In collaboration with The Observatory’s creative team for design and art direction, our goal was to transform their vision into a high-performing digital experience that would scale with their expanding schedule of shows.
The Problem
Coyote needed a custom-built website that would showcase their energetic performances and varied shows, all while maintaining a bold and sleek aesthetic. The Observatory set the design direction, and our challenge was to bring this vision to life in a site that balanced strong visual storytelling with seamless functionality, without sacrificing performance.
Cause
The need for a fully custom website stemmed from limitations in Coyote’s existing digital presence, which couldn’t effectively support the volume of updates or the rich design and visual elements they required. Additionally, the old site’s back-end lacked flexibility, making it difficult for the team to manage content updates and events efficiently.
Impact
Without a robust digital platform, Coyote risked losing the opportunity to showcase their brand fully, which could limit their ability to connect with audiences and potential clients. An outdated or poorly functioning site would fall short of reflecting the band’s energy and high-caliber shows, potentially leading to lost bookings and reduced engagement.
Lost Opportunity
By not addressing these issues, Coyote risked missing out on bookings and fan engagement. Each visitor that left without a seamless, memorable experience represented a lost opportunity to secure a fan or future client. An outdated site could also restrict Coyote’s ability to expand their brand and reach new audiences effectively.
Promise
We committed to creating a bold, custom website that would align with The Observatory’s creative vision and Coyote’s need for a high-functioning, flexible platform. Our plan was to build a site that featured seamless navigation, stunning visuals, and a dynamic content management system, giving Coyote the control they needed to make quick updates and manage shows as they continued to grow.
Outcomes & Results
The new Coyote website is a striking blend of bold design and advanced functionality. Users are greeted with a visually immersive experience that transitions effortlessly across devices, and the team at Coyote now has full control over content and event management.
The back-end flexibility empowers them to make updates on the fly, allowing for seamless scalability as their fan base and performance schedule continue to grow. This collaborative project has resulted in a website that is both visually captivating and built to support Coyote’s ambitious growth.
Breaking it down in numbers
Monthly Organic Search Sessions
increase in traffic
Monthly Direct Sessions
Ben Hickingbotham
Creative Director, The Observatory
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