Amicus
A respected professional services firm. A website that didn't show it.
A firm that deserved to be taken seriously at first glance — and now is.
Amicus is a professional services firm with a growing reputation and a team that consistently delivers high-quality work. The website hadn't kept pace. Dated design, rigid backend, messaging that didn't capture the firm's real capabilities — it was creating doubt at the exact moment confidence was needed. Prospective clients were arriving on a site that undersold the quality of what was behind it.
The work focused on credibility — building a visual identity and digital presence that felt commensurate with the standard of the work. Clear messaging, a considered design, and a platform the team could update and scale as the business grows.
Amicus now has a brand and a site that earns trust before the first conversation.
Delivered: brand identity, messaging, UX and visual design, website development.
Breaking it down in numbers
user interactions
increase in lead generation
page views a month
“Tom has done an amazing job on our new site. Super creative, quick and amazing service, couldn’t recommend enough if you’re looking for a web designer”
Start here if you're not sure
The Demand Diagnostic takes eight minutes and costs nothing.
Twenty questions. A scored output across the four areas where demand tension hides: offer, message, system, and follow-through.You'll see where your presence is leaking, what to fix first, and what can wait.
There's no pitch at the end. If the output is useful, you have something to act on. If it isn't, we've both learned something.