Driving leadership excellence
Brand Identity
Brand Messaging
UX and Visual Design
Website Development
Transforming Leadership: How I revamped Amicus' online presence for maximum impact
Overview
Before working with me, Amicus—a growing professional services firm—realised their brand and online presence weren’t in sync with their ambitious goals. Although they’d established a solid reputation, their outdated website and brand identity didn’t fully represent the quality of service they delivered or resonate with their evolving audience.
The Problem
Amicus needed to convey professionalism, trust, and expertise instantly to potential clients. However, their website was difficult to navigate, lacked visual appeal, and didn’t clearly communicate their unique strengths and values. This led to a disconnect between the level of service they offered and how they appeared online.
Cause
The root of the issue lay in an outdated website and an inflexible platform that restricted customisation and scalability. In addition, inconsistent messaging and visuals caused confusion among visitors, making it unclear what Amicus stood for and the specific services they offered. The lack of cohesive brand alignment hindered their ability to stand out.
Impact
The gap between Amicus’s brand identity and their digital presence translated into missed opportunities. Potential clients visiting the site weren’t gaining a strong, immediate sense of Amicus’s capabilities, resulting in low engagement and high bounce rates. As a result, valuable leads and potential partnerships were slipping through, limiting their growth.
Lost Opportunity
Without addressing these issues, Amicus faced a significant risk of stalled growth and losing ground to competitors with more polished, user-friendly websites. Each missed lead meant lost revenue and a decreased opportunity to build client relationships, diminishing the brand’s potential impact within its industry.
Promise
We committed to delivering a modern, user-centred website that would capture Amicus’s professionalism and make their value unmistakably clear to potential clients.
Our plan included an updated brand refresh, a website redesign for an optimised user experience, and lead generation enhancements. The goal was to ensure that Amicus’s online presence matched their expertise and unique approach, helping them distinguish themselves in a crowded market.
Outcomes & Results
The new website achieved exactly what Amicus needed, featuring a clean, contemporary design and clear messaging that resonated with their target audience. Key metrics saw a marked improvement: bounce rates dropped, time-on-page increased, and the website began generating more qualified leads.
With a refreshed brand and a strong digital presence, Amicus strengthened their reputation and saw a noticeable increase in inquiries, creating new growth opportunities and a stronger foothold in the industry.
Breaking it down in numbers
user interactions
increase in lead generation
page views a month
Lyndsey Soar
Business Manager, Amicus Limited
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