By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Driving leadership excellence

At a glance

Brand Identity
Brand Messaging
UX and Visual Design
Website Development

Amicus

Transforming Leadership: How I revamped Amicus' online presence for maximum impact

Overview

Before working with me, Amicus—a growing professional services firm—realised their brand and online presence weren’t in sync with their ambitious goals. Although they’d established a solid reputation, their outdated website and brand identity didn’t fully represent the quality of service they delivered or resonate with their evolving audience.

The Problem

Amicus needed to convey professionalism, trust, and expertise instantly to potential clients. However, their website was difficult to navigate, lacked visual appeal, and didn’t clearly communicate their unique strengths and values. This led to a disconnect between the level of service they offered and how they appeared online.

Cause

The root of the issue lay in an outdated website and an inflexible platform that restricted customisation and scalability. In addition, inconsistent messaging and visuals caused confusion among visitors, making it unclear what Amicus stood for and the specific services they offered. The lack of cohesive brand alignment hindered their ability to stand out.

Impact

The gap between Amicus’s brand identity and their digital presence translated into missed opportunities. Potential clients visiting the site weren’t gaining a strong, immediate sense of Amicus’s capabilities, resulting in low engagement and high bounce rates. As a result, valuable leads and potential partnerships were slipping through, limiting their growth.

Lost Opportunity

Without addressing these issues, Amicus faced a significant risk of stalled growth and losing ground to competitors with more polished, user-friendly websites. Each missed lead meant lost revenue and a decreased opportunity to build client relationships, diminishing the brand’s potential impact within its industry.

Promise

We committed to delivering a modern, user-centred website that would capture Amicus’s professionalism and make their value unmistakably clear to potential clients.

Our plan included an updated brand refresh, a website redesign for an optimised user experience, and lead generation enhancements. The goal was to ensure that Amicus’s online presence matched their expertise and unique approach, helping them distinguish themselves in a crowded market.

Outcomes & Results

The new website achieved exactly what Amicus needed, featuring a clean, contemporary design and clear messaging that resonated with their target audience. Key metrics saw a marked improvement: bounce rates dropped, time-on-page increased, and the website began generating more qualified leads.

With a refreshed brand and a strong digital presence, Amicus strengthened their reputation and saw a noticeable increase in inquiries, creating new growth opportunities and a stronger foothold in the industry.

Breaking it down in numbers

0
%

user interactions

0
%

increase in lead generation

0
%

page views a month

"Tom has done an amazing job on our new site. Super creative, quick and amazing service, couldn’t recommend enough if you’re looking for a web designer"
Lyndsey Soar

Lyndsey Soar

Business Manager, Amicus Limited

Is your website costing you investors & customers?

Submit your site for a free Startup Website Stress Test.

We'll personally review your site and send you a 5-minute video breakdown of what’s working, what’s broken, and how to fix it—so you don’t lose opportunities.

Submit My Site for a Stress Test

Our 4-step startup website framework

We follow a simple, proven framework to take your startup from unclear to investor-ready. In just 21 days, we’ll refine your messaging, build a high-converting website, and give you a scalable foundation for growth. Here’s how it works:

Diagnose

We audit your website and messaging to find the gaps that are costing you investors and customers.

Optimise

We refine your positioning and messaging so your startup is clear, compelling, and fundable.

Build

We design and launch a sleek, investor-ready single-page website in just 21 days—built to convert.

Scale

Need ongoing support? We offer A/B testing, website expansion, and optimisation as your startup grows.

Clarity Sprint

Fix your messaging so non-tech buyers instantly “get it”

Make your product easy to understand and trust.

Stop explaining—let your messaging sell for you.

Differentiate from competitors who are also pitching to the same audience.

Book a Sprint Call

Conversion Engine

Turn your website into a lead-generating asset

Build trust in seconds—so buyers feel confident committing.

Simplify the journey so sales cycles move faster.

Designed to generate leads, not just look good.

Book a Website Call

Market Leader Accelerator

Reposition & dominate their space for premium clients.

Position yourself as the go-to choice in your category.

Build an authority brand that wins bigger, better deals.

Align your website, messaging, and strategy for long-term growth.

Book an Accelerator Call
Submit My Site for a Stress Test