How Top Companies Use Their Websites to Drive Business Growth (And How You Can Too)

When was the last time you thought about how your website contributes to your business’s growth? For many companies, a website is still viewed as a digital brochure, a place to showcase products and services. But for businesses that are scaling—and ready to invest in their digital presence—the website is a powerful engine for growth.

Let’s take a look at what top companies are doing right, and how you can apply these strategies to your own site to fuel your business.

‍

1. Keep it simple, keep it focused

Take a look at companies like Apple or Nike—they aren’t cramming multiple messages onto their homepages. Instead, they focus on one clear, strong message supported by clean visuals. The goal? Guide users to take the next action, whether that’s learning more, exploring products, or making a purchase.

How you can apply this:

Your website should have one primary objective for each page. Whether it’s generating leads, showcasing your expertise, or driving conversions, focus on that one goal. Too many competing messages can overwhelm users and reduce your chances of success.

Ask yourself: What do I want visitors to do when they land on my homepage? Make that call to action crystal clear.

‍

2. Prioritise User Experience (UX)

Global leaders like Airbnb and Amazon know that user experience is at the heart of everything. When users land on their websites, they’re guided smoothly through the journey—no friction, no guesswork. Every button, every form, every page is designed with the user in mind.

How you can apply this:

Make sure your website’s navigation is intuitive. Users shouldn’t have to search for information—it should be easy to find and even easier to take action. Think about the structure of your website like a roadmap, leading users where they want to go with as little effort as possible.

And don’t forget about mobile users! With more traffic coming from mobile than ever before, a mobile-first design isn’t optional—it’s essential.

‍

3. Tell a story

Some of the most successful brands are those that know how to tell a story. Gymshark, for example, has built an entire community around their brand by sharing stories of their customers and athletes. Their website isn’t just a place to buy workout gear—it’s a hub for people who share a common passion.

How you can apply this:

Use your website to tell your brand’s story. What makes you unique? Why do your customers choose you over the competition? Incorporate testimonials, case studies, and customer stories to show the real impact your business has on people’s lives. This builds trust and gives users a reason to stick around—and convert.

‍

4. Make your website work for you

Successful companies know that a website is more than a digital storefront—it’s a tool for lead generation, conversion, and engagement. Salesforce is a great example of this. Their website is optimised not just to showcase their services but to drive visitors to take meaningful action through targeted content, lead magnets, and clear calls-to-action.

How you can apply this:

Is your website working hard for you, or is it just sitting there? Make sure your site is optimised for lead generation. Add clear, compelling CTAs (calls-to-action) that guide users to sign up, inquire, or make a purchase. Use forms to capture leads and integrate your website with your CRM for seamless follow-up. Remember, the ultimate goal of your site should be to convert visitors into leads—and leads into customers.

‍

5. Give Users Control

One of the reasons why Webflow is becoming such a popular platform among scaling businesses is the control it offers users. Once the website is built, companies can make updates and changes without needing to rely on developers. That’s a huge time and cost saver, and it empowers teams to keep their websites fresh and relevant.

How you can apply this:

If you’re tired of being held back by a slow or unresponsive website update process, consider a platform that gives you more control. With WebFlow, for example, you can make changes to your site—whether it’s updating content, adding new pages, or tweaking designs—without waiting for a developer. The ability to make quick updates helps you stay nimble in a fast-paced business environment.

‍

Your website is an investment in growth

Top companies understand that their website is a key driver of business growth. It’s not just a place to display your products and services—it’s a tool that guides your audience through a journey, builds trust, and converts visitors into loyal customers.

If you’re ready to turn your website into a growth engine, now is the time to rethink your strategy. From simplifying your messaging to focusing on user experience, the steps outlined above are proven by the biggest brands in the world.

Let’s build something together that not only represents your brand but drives your business forward. Interested in learning more? Let’s talk about how we can transform your website into a powerful tool for growth.