10 Signs Your Website Is Costing You Clients (And How to Fix It)

“88% of online consumers are less likely to return to a website after a bad experience.”

Let that sink in. If your site isn’t pulling its weight, it could be actively driving clients away. Worse, you might not even realise it.

But don’t worry. Today, we’ll uncover the 10 biggest red flags and, more importantly, how to fix them.

1. Your Website Takes Forever to Load

Speed matters. Google found that 53% of mobile users abandon a site if it takes longer than three seconds to load.

Fix It

• Compress images with tools like TinyPNG.
• Use a reliable hosting provider (like Webflow).
• Enable caching and minimise code with tools like Cloudflare.

2. It’s Not Mobile-Friendly

More than half of all web traffic comes from mobile devices. If your site isn’t optimised for small screens, you’re losing out.

Fix It

• Test your site on multiple devices.
• Use responsive design frameworks like Webflow or Bootstrap.
• Simplify navigation for smaller screens.

3. Your Call-to-Actions (CTAs) Are Weak or Missing

Every page should have a purpose. If visitors don’t know what to do next, they’ll leave.

Fix It

• Use clear, action-oriented CTAs like “Book a Call” or “Download the Guide.”
• Place them above the fold and at the end of every page.

4. The Design Looks Outdated

People judge credibility based on design within 50 milliseconds. If your site feels like it’s stuck in 2010, it’s a problem.

Fix It

• Update your colour palette and typography to reflect modern trends.
• Focus on clean, minimalist layouts.
• Avoid stock images; opt for custom visuals where possible.

5. Your Content Isn’t Clear

Confusion kills conversions. If your messaging is too technical, vague, or lengthy, clients will bounce.

Fix It

• Write like you speak—clear, concise, and human.
• Use headlines to guide readers through the page.
• Include bullet points for easy skimming.

6. You’re Not Collecting Leads

A website without lead capture forms is like a store without a checkout counter.

Fix It

• Add forms to key pages, like your homepage and blog.
• Offer something valuable in exchange, like a free guide or consultation.
• Integrate forms with your CRM for follow-ups.

7. Navigation Is Confusing

Visitors should find what they need in three clicks or less. If they’re hunting for information, they’ll leave frustrated.

Fix It

• Use a simple menu structure with clear labels.
• Include a search bar for larger sites.
• Conduct usability testing to identify pain points.

8. SEO Is an Afterthought

If your site isn’t optimised for search engines, clients might never find you in the first place.

Fix It

• Conduct keyword research using tools like SEMrush.
• Add meta titles, descriptions, and alt text for images.
• Optimise your site structure with internal links.

9. It’s Lacking Social Proof

Clients want to know they can trust you. If there’s no evidence of your expertise, they’ll hesitate.

Fix It

• Add testimonials, case studies, or client logos.
• Highlight key results and statistics.
• Include links to detailed reviews if available.

10. Your Analytics Are Nonexistent

Without data, you’re flying blind. You can’t improve what you don’t measure.

Fix It

• Install Google Analytics to track visitor behaviour.
• Set up goals for actions like form submissions or purchases.
• Use heatmaps to see where users click and scroll.

Your website should be your business’s best asset, not its Achilles’ heel. By addressing these 10 issues, you’ll not only retain more visitors but also convert them into loyal clients.

Start with one fix today. You’ll be amazed at how small changes can drive big results! Let’s make your website work for you—not against you.