Chip off the old block
Brand Identity
Brand Messaging
UX and Visual Design
Website Development
Cooking up something delicious for the island's favourite bakers
Overview
When Dough first reached out, they were a local cookie company with big ambitions but limited online presence. Their digital footprint was confined to a basic, outdated website that failed to showcase the unique flavours and personal touch that set their cookies apart. Recognising the need to modernise and expand, Dough sought a digital overhaul to reach more customers and efficiently manage online orders.
The Problem
Dough’s existing website was not only limited in functionality but also lacked essential features like an online ordering system, customer reviews, and integration with social media. This absence of functionality hindered Dough’s ability to scale, engage customers, and streamline operations. They needed a solution that would elevate their brand aesthetic, improve usability, and add the technical tools necessary for growth.
Cause
The root cause was an outdated website that didn’t align with Dough’s evolving needs. It had minimal features, lacked visual appeal, and didn’t support online transactions. Without an integrated platform, Dough was missing opportunities to engage with customers online, showcase their product offerings, and simplify the order process.
Impact
The limitations of Dough’s website directly impacted their ability to reach and engage a broader audience. Customers visiting the site weren’t seeing the brand’s uniqueness or accessing a convenient way to order, which led to missed sales and lower brand visibility. This gap between Dough’s ambitions and their digital capabilities restricted their growth and kept them reliant on a small local customer base.
Lost Opportunity
Without addressing these issues, Dough risked losing potential customers, both local and beyond, who were looking for easy online ordering options. Each unconverted visit and missed engagement represented a lost opportunity to grow their loyal customer base and increase sales. An ineffective website would continue to hold back Dough’s expansion in a competitive market.
Promise
I committed to creating a digital transformation for Dough that would align their online presence with their growth goals. This included a refreshed brand identity, a cohesive visual aesthetic, and a new website built to engage users and support online ordering. I promised to deliver a solution that would make Dough’s digital presence as inviting and accessible as their in-store experience, allowing them to scale smoothly.
Outcomes & Results
The results were a complete transformation for Dough. Their new website, with an engaging design and intuitive navigation, now reflects the warmth and creativity of their brand. Key functionalities such as an online ordering system, customer reviews, and social media integration were added, making it easy for customers to discover, order, and share their favourite cookie flavours.
A custom ‘cookie-box creator’ allows customers to build personalised boxes, enhancing the user experience and streamlining the order process. These upgrades, along with targeted social media campaigns and SEO improvements, have significantly expanded Dough’s reach and boosted online engagement, creating a strong platform for continued growth.
Breaking it down in numbers
increase in online sales within the first three months post-launch
active users
monthly website traffic increase
Ruby Price
Founder, Dough
Results like this aren't magic
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